Brand new capillary hits the market that promises to revolutionize the retail

The modern woman who loves technology and experience what's new in beauty segment targeting the best products for your hair, is the target audience of the Séotres, which in November, will launch 36 products between six versions of complete lines of capillary treatment. By the end of 2013 about 1000 points of sale throughout Brazil will have brand products.
Genuinely Brazilian, Séotres hits the market with a national campaign quite defined: "professional result without an appointment." Bringing products produced with high technology, seeking the result of Hall in the House of consumers.
I Séotres packing is a chapter the part between brand strategies. Anatomical shape was inspired by the feminine curves and has Premium concept: in its black colour confection is internal base, where the labels are of different tones to identify each row. Its coverage, trend "encapsulated", is transparent, referring the pillars of innovation and technology of the brand. Another important point discussed was the issue of ergonomic "grip", making life in the consumer and retail POS with respect to replacement of the gondola.