Fruki launches new packaging of Fruki Guarana and laranjinha soda

With the same formula since the 1970s, Fruki Guaraná comes to market from the first half of July with a new packaging: MiniFruki.
The 200 ml package was created to meet the needs of consumers who prefer a product with smaller packaging and that facilitate fast consumption and practicality. "We are always attentive to market trends and consumer needs. That's why we developed this new packaging. We want to feel with all people the great emotions that this dose of flavor can offer," said Aline Eggers Bagatini, CEO of Fruki Beverages.
According to nielsen research, the market trend is the increase in small portions. Soft drinks in individual packages (up to 999ml) represent approximately 16% of the total category, in the transaction/units view. That is, for every 100 units sold, 16 are individual packaging. Fruki's Blumenau sales manager Marisa Menegás estimates that demand for this new product will be stronger in places where people make immediate consumption of soda: bars, restaurants and convenience stores.
Bebidas Fruki has also just launched Laranjinha, the first soft drink developed especially for consumers in Santa Catarina. The drink comes to market in the PET version 2 liters, in the second half of July.
Fruki has the experience, technology and knowledge to turn the new refrigerant into a successful case. In 1949, he launched a similar product in Rio Grande do Sul that, according to writer Marcos Fernando Kirst, "would mark time and make history". Years after the end of its production, the company uses the accumulated experience to relaunch the product.
In February of this year, Fruki conducted research in all regions of Santa Catarina. It offered samples of the new refrigerant to several partners, who already sell other products of the company. The response was very positive, which led to the implementation of the project.
According to regional sales manager Fernando Schneiders, Fruki's Laranjinha is reborn in Santa Catarina and comes to add. "With this new product in the Santa Catarina market, the goal is to serve even better the public in the state and increase our portfolio, already very complete", he explains.