Visits to E-commerces

The Submarino, Americanas, Casas Bahia, Magazine Luiza, Amazon and Mercado Livre marketplaces concentrate 71% of the volume of access to e-commerce platforms in Brazil. The data is from a survey of SEMrush, a digital marketing company, in partnership with the Strategic Web. Visits made through mobile devices represent 70.3% of the accesses. According to the survey, among the categories with the highest volume of visits are fashion & accessories and health & beauty. On average, each visitor browses through 4.27 pages, and in marketplaces the number can reach 11 pages, and the duration of each visit is seven minutes and 28 seconds. The survey was conducted with 100 online stores in the country, based on the average monthly traffic for 120 days.