New Products and Packaging

Cif, unilever's brand, relaunches its product line, with new versions and packaging for cleaners. Among the new formats, there are fragrant cleaners, aerosol, wet wipes, multipurpose gel without rinsing and multipurpose powder, with yield of up to 20 buckets. On the other hand, the brand's visual identity began to have the identification of the modes of use of the products. To spread the news, the manufacturer developed a campaign for open TV and digital media, in partnership with influencers. The products are already being marketed nationally.