Heinz launches special editions of his ketchup into glass bottles

Heinz presents special editions of its most traditional sauce: balsamic vinegar ketchup (Balsamic Vinegar&Sun Ripened Tomato), ketchup with fine herbs (Herbs&Sun Ripened Tomato) and ketchup with a touch of garlic (Roasted Grlic&Sundried Tomato). With the glass packaging, referring to the iconic Heinz bottle, the special versions of ketchup are already successful abroad and arrive in Brazil as part of the innovation strategy. "Our special editions come to ensure an exclusive flavor experience and offer a delicious moment to our consumers," says Raquel Lo-Buono, Brand Building Manager at Kraft Heinz Brasil. "We have increasingly been looking for opportunities to bring the experience into our consumers' homes and these new products will be just the beginning of our journey," he concludes.