Brazilian Chestnuts and Brazil Nuts and Flaxseed

With the Concept Integrally Tasty, which refers to a balanced life, Panco expands its line of breads 100% Integral with the addition of two new flavors: Brazilian Chestnuts and Brazil Nuts and Flaxseed. Oatbread also becomes part of this category, which already had the flavors 15 grains, Omega 3, Quinoa and Integral Zero. The packaging of the 100% Integral bread line has gained a new version, with greater transparency, allowing better vision of the bread, its color, texture and grains. The front panel is cleaner and contains the most important information of the product, which is a source of fiber, has low sodium content and is free of trans fat. Each flavor is represented by its own vibrant color, referring to the traditional colored balls that are the visual identity of Panco, with emphasis on images that show the ingredients and suggestion of consumption with appetite appeal. Thus, the brand expands its portfolio of this line, which is mainly aimed at the consumer who has been seeking a healthier diet. This public increased the consumption of whole foods, with the addition of fiber, vitamins and minerals, fruits and vegetables and decreased the consumption of salt, sugars, soft drinks or sugary drinks, fats and industrialized. The products are already being distributed in the points of sale of the states of São Paulo, Rio de Janeiro, Minas Gerais and Paraná