Biscuit in New Pack

Mondelez's Club Social brand launches a visual identity for the packaging of the entire line. Developed by bulletproof agency, the graphic design of the packs aims to expand the connection with young people, the brand's target audience, in addition to increasing the visibility of the product at the point of sale, mondelez says. The changes in the packaging of Club Social are part of its position "Left not to stop". The products, with the new packaging, are marketed at the brand's points of sale and in e-commerce channels.