Increased Traffic in Quarantine

Between January and April 2020, Amazon recorded a 56.5% increase in the number of visits to its platform. With this, the retailer ranks first in the top 10 of the virtual stores most accessed by Brazilians during quarantine. The survey was conducted by the digital marketing company SEMrush. Magazine Luiza is in second position, with a high of 50.5%, and the Free Market appears in third place, with 48%. Next are: Extra (44.7%), Marisa (42.6%), Dafiti (38.7%), Americanas.com (37.8%), Natura (36%), Elo7 (35%), Submarino (34.4%), Renner (22.9%) and Apothecary (21.7%). In April alone, Americanas had 183 million hits; Magalu, 98 million; Elo7, 87 million visits; and Amazon, 68