Virtual Sales at Brasil Pet

Grupo Brasil Pet, owner of the Petland franchise network, created an affiliation program to support microentrepreneurs. It is a benefits package focused on content, store management and online training, as well as services for buying and selling products. In it, the shopkeeper can sell through the brand's e-commerce, access marketing tools and attend monthly online meetings with company experts. The monthly package costs R$ 499.00, with a 12-month contract. According to the group, the creation of the program also represents the increase in the capillarity and purchasing power of Petland, which has 100 stores in 17 states.