Localiza sees opportunity in Chile and opens five franchised stores

Specialized in car rental, Localiza made its first onslaught in the Chilean market. Earlier this year, the company inaugurated five franchised agencies in the cities of Santiago, Calama (gateway to the Atacama Desert) and Antofagasta (near mining regions). After 12 months of prospecting for potential partners, the Circle Group was selected to operate the new units. Promising. Chile's car rental market has approximately 80,000 cars – almost 80% focused on long-term rental. The corporate segment stands out, with large fleets of trucks and vans, most dedicated to the mining sector, the main export activity of the country. And more. Tourism, on the other hand, is another window of opportunity. A significant part of international flights arrive in Santiago, and passengers make use of car rentals as an option to travel the country. Model. All international operation of Localiza is carried out through franchises. Currently, there are 78 international agencies distributed throughout Argentina, Chile, Colombia, Ecuador, Paraguay and Uruguay. Since 1992, when argentina's first agency was inaugurated, the company has been seeking partners to work in strategic regions.