GUM sales Rise 50% in 2019

With double-digit growth per year, GUM, which specializes in oral care products, recorded a 50% increase in sales between January and October last year, compared to the same period in 2018. In the interdental cleaning category, the manufacturer achieved an increase of 39%, especially the dental floss with rod (Flossers) and the interdental toothpicks (Soft-Picks). In 2019, GUM reached the mark of approximately 20,000 points of sale across the country. According to the brand, the results are linked to the bet on licensed lines. This year, GUM will launch the children's oral care line of the film Trolls World Tour.