Euromonitor reveals the most influential trends that shape consumer behaviour

Every year, Euromonitor International identifies emerging and fast trends expected to take place next year. These trends provide information about changing consumer values, exploring how this behavior is changing and causing disruption to businesses around the world. According to Euromonitor International, the world's leading consumer trends in 2020 are: In addition to the human: he points out that consumers are increasingly tolerant of robots or artificial intelligence to perform activities that so far were carried out only by humans, especially on issues related to well-being. In fact, the consultant explains that the Alpha generation (1994-2010) will not distinguish the physical and digital world. More content in less time: another feature highlighted by the consumer report for 2020 is the immediate vicinity of the content. With the momentum of technology and accessibility, consumers can find information in ten seconds, and demand now goes to brands to adapt to this trend to overcome their competitors. Private customization: In recent years, consumers have become accustomed to personalized brand experiences in exchange for data sharing. Now, consumers demand this experience without the additional cost of renouncing their privacy. In other words, they will share your data only with companies that offer added value. Leaving home, for what?: in addition to facilitating the methods of work, transportation and access to information, the technology also allowed the creation of multifunctional homes, where it is possible to shop, go to the gym and work without having any contact with the outside world. Although this trend is not new, as detailed by Euromonitor, it will gain relevance in 2020. Goodbye to traditional models: another trend that will hinder 2020 is inclusion. Today's consumers want companies to put inclusion in the spotlight, both in strategy and product. By 2020 consumers want companies to adopt inclusion. Producing local, selling global: pride of roots is another popular trend for consumers that will mark 2020. Euromonitor points out that consumers demand that companies increasingly value local products so they don't lose their identity. The recycling revolution: sustainability is another trend consumers will connect to in 2020, especially for younger generations. The new business models, ethical consumption, circularity and recycling will define consumption in the next twelve months. Clean air everywhere: commitment to waste outdoors and reduced emissions in the atmosphere is another trend that will mark consumption in 2020. This trend is increasing to pressure governments and businesses. Frictionless mobility: on the other hand, flexible and personalized transportation is another of the trends that will define the consumer in 2020. Current expectations are that transportation will adapt to the needs of each individual and set custom routes to move from A to B by any means. For yourself: finally, Euromonitor points out that consumers in 2020 will look more and bet on personal well-being. Tobacco or alcohol consumption will fall in favour of personal care products. "Convenience and personal control are the main themes that connect these trends in 2020," said Gina Westbrook, Director of Consumer Trends at Euromonitor International. "Consumers are putting themselves first, looking for ways to simplify their lives."