sexta-feira, 21 de fevereiro, 2020

Acquisition Bring New Brands to Group 3corações

In the coffee segment, Mitsui Alimentos has the brands Café Brasileiro, .br Gold, 3 Farms, Awarded, Café Superior and Bandeira, in addition to the lines of soluble, chocolate, capsules and drip coffee (which will be incorporated into the Group 3decorations). The company has two roasted and ground coffee plants and a distribution center. The company's brands hold a 3.8% market share. With the operation with group 3decorations, only Mitsui's green coffee export business remains under the controller's umbrella. Present in 400,000 PDVs, the Group 3corações earned R$ 4.9 billion last year and has more than 25 brands, such as Café 3 Corações, Santa Clara, Pimpinela, Kimimo, Leticia, Fino Grão, TRES, Frisco, Tornado and Chocolatto.
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