In 2017 the wholesaler distributor segment grew by 0.7% in real terms and 3.7% in nominal terms, reaching revenues of R $259.8 billion. Thus secured distribution agents a 53.6% market share of national mercearil, comprising common household products, such as food, beverages, cleaning, hygiene and personal care and reached the sum of R $484.9 billion in 2017. Is the thirteenth consecutive year in which the wholesale distributor's participation in this market remains above 50%.
The numbers are calculated from data supplied voluntarily by companies associated with ABAD (Brazilian Association of wholesalers and distributors) and analyzed by Nielsen consulting, in partnership with the FIA (Foundation Institute of Administration).
Representation With the number 614 record respondents Ranking ABAD/Nielsen 2018-base year 2017 obtained a sample equivalent to 40.8% of revenues in the industry, with companies from all regions of the country. The study highlights the largest in each business model and attests to the importance of the sector in the national economy as a whole, to knowledge of the market and the political and governmental bodies.
The segment accounts for 95% of the supply of traditional retail and small markets (1 to 4 checkouts), 85% of supply of bars and 45% that is provided to retailers of farma-cosmetics.
Supermercado Moderno - 27/04/2018
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