Ingredients are featured in the new label of Heinz ketchup

Heinz ketchup labels feature a novelty: the ingredients appear prominently. On the front of the Pack in place of the name of the product, the tradicionalíssimo "Tomato Ketchup", are the six flavoring ingredients: tomatoes, sugar, vinegar, salt, onion, and natural aroma. "And just", complements the label. The special label is part of the new brand marketing campaign, which aims to highlight the Heinz ketchup doesn't take preservatives in the recipe.