Brazil buys less soda to consume at home, says Kantar

In the last three years, Brazilians have fallen 8% the frequency of purchase of soda for home. According to data from Kantar Worldpanel: consumer, the 23 on average purchases in September 2015, fell to 21, in the same month this year. In addition, there was a 7% reduction in the volume purchased on each occasion. According to the company, the change is aligned with the overall trend of the consumption of soda be greater in bars and restaurants. In Brazil, 58.4% of the expense category are held away from home.