Smartphone will have high demand on Black Friday

Smartphones, the appliances and the TVs are the most popular items for Black Friday, which will take place on the day 23 November. The products were the most mentioned by the consumers-with 31%, 11% and 6%, respectively-in a survey of purchase plans held by the Free Market and by IBOPE Connects. According to the survey, 79% of thousand respondents intend to take advantage of date's offerings and 51% of purchases should be made over the internet, on account of higher discounts (54%) and free shipping (30%). Among consumers, 13% say they will use physical stores and 37% will make your purchases in both channels.