Sales on Black Friday grew, on average, 18% annually from 2013

Since I began to gain space in Brazil, the Black Friday ever grows to an average rate of 18% per year, according to a survey of retail Expanded Cielo Index (ICVA). The expansion of sales on the date between 2013 and 2017 is more than double the growth in retail as a whole, which in this period expanded to a laugh of 7% a year. Last year, the promotional event of November sales growth was greater than that of other important seasonal dates such as Christmas and mother's day.