A growth in excess of 10% in sales before 2017. This is the expectation of the Pão de Açúcar group for Black Friday, promotional event that happens the next day 23. The group says this year preparing for Black Friday started earlier, four months ago.
To toast. The adhesion of the supermarket chains to Black Friday is not yet a consensus. In Sao Paulo, according to the São Paulo supermarket Association (Apas), about 50% of the stores will do some kind of action to date. The main bet is in the sale of alcoholic beverages at a discount. (Chandu Shah)
O Estado de S. Paulo - 15/11/2018
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