Down 5% in high Predicts sales for the Sector

The National Association of Manufacturers of electrical and electronic products (Down) provides for a 5% growth in industry sales during Black Friday this year. In the category of average white line, and portable audio and video, there may be an increase of 7%, says the organisation. Data from a survey of purchase intent, held by the Free Market and by IBOPE Connects, point out that the smartphone will be the item most sought, with 31%, followed by appliances, 11%, and TVs, 6%. The survey reveals that 51% of purchases should be made over the internet. The GfK designs that Black Friday advance 13.3% in 2018, compared with the previous year. Billing estimates the Black Friday, considered the main data for e-commerce, stimulates the market months before November. Closed Friday, the projections for the next issue are beginning to be made. For this year, the Ebit | Nielsen estimates that e-commerce move R $2.43 billion sum that represents 15% advance in comparison to 2017. The number of requests, the principal points of 6.4% growth, to 4 million. Already the Brazilian Association of Commerce (ABComm) designs that the online market receive more than 8.8 million applications during the days 22 and 23 November and Bill R $2.87 billion, up 16% compared to the previous year. Consumers willing to buy according to Ebit, the average ticket should grow 8%, to R $607.50, and the categories of products most sought after by consumer electronics, home appliances, and smartphones are, respectively. For your time, the ABComm points the average ticket R $326.00 and reveals that about 33% of purchases must be made in anticipation of the Christmas season. Popular segments, according to the Association, will be computers, cell phones and electronics. Already the research company GfK estimates that demand items are clothing, footwear and accessories, with 51%, in addition to 7% in the high average ticket, for R $762.00. According to the company, 75 percent of consumers are interested in products of the durable goods sector.