Dates are 45% of end-of-year Sales

Black Friday and Christmas represent almost 45% of retail sales during the end of the year, according to ShopperTrak traffic intelligence company of retail clients. Among the most important dates are: Friday and Saturday of Black Friday, and the three Saturdays prior to Christmas: 8, 15 and 22. Similar to last year, the period between the 2:00 pm and 4:00 pm will be the busiest on the weekends. National retailers must register, in 2018, an increase of 3.6% compared with last year. The high is expected to be greater than the 2.1% recorded last year in about 2016. The estimate is the São Paulo commercial Association (ACSP).