Coffee consumption in Brazil rises to 3.5% in 2018

Brazilian coffee consumption, excluding the drinks ready to drink (known as RTD or ready to go, in English) grew between 3% and 3.5% in 2018, reaching 22.9 million bags of 48 pounds (already discounted losses after roasting and grinding) or 1.1 million of tons, according to figures released on Tuesday (27/11) by the senior analyst Euromonitor International drinks, Angelica Salado. The number represents about 16% of the global consumption of coffee, based on the same methodology, which was 7.3 million tons last year. "Brazil is already the biggest global consumer of coffee when we exclude the consumption of drinks ready to go (sold in cans), which are accounted for by volume, not weight. Coffee consumption in the country surpasses everything that is consumed in the United States and Canada together, "said Angelica in presentation at the twenty-sixth Meeting of the National Coffee Industry (26 Encafé), in Punta del Este in Uruguay. The Encafé promoted by the Brazilian coffee industry Association (Abic) and occurs until this Thursday (29/11). According to senior analyst market consulting firm, when considering the national consumption excluded the drinks ready to sell the country has become the first place from 2014. The Brazilian consumes in 839 average cups of coffee per year (40 ml)-considering all categories of coffee, except the ready to drink-more than 5 times the world average, according to data presented by Angelica. The consumption of coffee roasted and ground still dominates the market, representing approximately 80% of all liquor sold in the country. For the next five years, the prospect is that the consumption of this type of coffee continues to grow, around 3%, slightly above the rate of growth observed between 2013 and 2018. Despite the prospect of increasing demand for roasted and grinded, the category should take a backseat to other types of coffee until 2023. Until then, the participation of this type of product should help overcome the 80%, as currently occurs, to come below this percentage. In the same period, other categories of coffee, such as roasted beans and coffee in capsules, must conquer market share. Roasted coffee beans, today with about 17% of domestic consumption, should be closer to 20% and even steal the coffee space capsules, due to the growing interest of the consumer to live the experience of coffee at home, according to Angelica. The economic recovery in the country also tends to stimulate Brazilian consumers to invest in roasted coffee beans to be prepared at home, in their own machine. Meanwhile, the brazilian demand for coffee in capsules will continue growing, but should remain below 10% total in five years.