Chocolaterias want to ' Easter ' climate in Christmas

With the approach of Christmas, one of the key dates for the sale of candy, chocolate networks want to bring to the Christmas period the climate of Easter. For this, they post on sophistication of Christmas pudding, more contrived and new product lines for that chocolate is also a good gift option. "This strategy of designing the chocolate as an option for Christmas has been growing year by year. In the past, this habit is just associated with Easter. Currently, these two dates are virtually equivalent, "said the Managing Director of the consulting firm GS & Consult, Alexandre Machado. For him, because of the investments made by companies of fine chocolates in recent years in cost-effective products, the competitiveness of these initiatives is at the same level of segments such as cosmetics and clothing. "With a price range between R $70 and R $100, this category has won a good breadth among consumers," said Machado. In the same perspective of reasoning outlined by the expert, the Executive Director of the network of confectioneries Ofner, Mario Martins da Costa Júnior, emphasizes the role that the date has been gaining for the business. "Our preparation for this period has already been going on for a year. The date has a great importance for business, especially in sales of fruitcake in the mix of products, "he argued. According to him, the expectation of increased sales in 2018, compared with last year, is 10%. The account Executive that a network gambling for this Christmas is the launch of the new flavor of fruitcake red velvet for the "gift". "It is one of the fastest growing product segments, both in terms of sales volume as the number of items. Consumers began to see these products as an option for Christmas, "he said, mentioning that prices vary between R $81 and R $125. However, remember that the Junior Exchange volatility was one of the challenges faced in the process of releases of new flavors and packaging. "It's a daily exercise of renegotiation with suppliers and search for improvements in the competitiveness of the product on the market," said the Executive. With that, another area of expertise considered important for Junior are the stock trading network within companies. "These sales in company are direct negotiations with players of different segments, allowing direct access of officials to the products. Last year, there were 250 companies. In 2018, the forecast is to reach the number of 320 ", he concluded. Still on this aspect and currency diversification strategies, the Managing Director of GS & Consult recalls the importance of expanding the product mix and level of scalability front the high dollar. "With larger and more varied portfolio stocks, there is a chance to minimize short-term currency problems," he said. Another example of a network that specializes in chocolate that provides for increased sales in the Christmas period is the group controller of CRM-Cocoa Brazil marks and Kopenhagen. "The two brands, we have 20 releases to date. The forecast is for growth of 15 percent in sales this year compared with the same period of 2017 ", commented the company's marketing director, Joydeep port. According to her, during this period of the year, the trade in Christmas pudding corresponds to 70% of the revenue of the business. "We're predicting a ticket between R $80 and R $100" says Joydeep. Celebrating 90 years of brand Copenhagen, there will be a special edition of this product category, with about 2 kg at a price of R $199. Despite the novelty, the products between 700 g and 1 kg must be the most sought after. Facing a 30% increase with the improvement of Christmas packages, the network chose Brazil Chocolatier ' buckle down ' and not to pass on the costs to the client. "We anticipate an average ticket between R $22 and R $25 for the period," said the CEO of business, Christian Neugebauer, noting that the increase in sales volume due to lower average ticket should offset the extra expenses.