Black Friday is Gold for E-commerce

Since 2010, the year he arrived in Brazil, the Black Friday represents good sales for retailers. In an exclusive interview to the newspaper Fun News, Richard Bove, Managing Director of the Search Portal Discounts and BlackFriday.com.br, creator of the event in Brazil, points out that the date has more force in electronic commerce. "Unlike the United States, here in Brazil the Black Friday is mostly online. From 2015, offline retailers started joining date, but even today it is likely that 80% of sales are in the virtual environment, "comments. With record sales of R $2.1 billion on Black Friday from 2017, the e-commerce designs Bill R $2.5 billion this year. Black Friday isn't until Friday however, Black Friday sales do not occur only on Friday (23/11). According to the Director, consumer participation extends for the entire month of November, with about 38% of people buying in other days. For this Edition, Bove tells the average ticket, despite maintaining stable two years ago, should grow by around 5% and be little above R $600.00, value of 30% to 40% higher than in an ordinary day. "People expect the Black Friday to buy items that are not of immediate urgency," according to the Executive. "The best-selling product on Black Friday is the smartphone. Second, are the flat and then appliances, mainly white, "she adds. Consumer profile With about 70% of the 80% of purchases made via credit card, consumer profile, Black Friday is equivalent to users of e-commerce as a whole, says Richard, 55% are women. "The peak sales and access is always midnight at 1:00 in the morning," confides. Bove reveals that the online should continue representing the bulk of the sales for the next four or five years. "In 2011, the Black Friday sales was $105 million on R, which was pretty much what the e-commerce had sales in a normal day, from this number we can realize your advance", he concludes.