63% of street merchants will make Black Friday

Faced with the difficulty of sales throughout the year, the retailer of street of Rio de Janeiro will be in weight on Black Friday this year. Second study Club of Directors Retailers do Rio de Janeiro (CDLRio), 63% of respondents will make promotions on 23. According to the survey, more than 88% of retailers believe that promoting can increase sales by up to 5%, with 30% discounts offering the 50%. Products such as appliances, electronics/computers, smartphones, fashion, footwear and home supplies and decoration will be the most sought after items. To the President of the entity, Aldo Gonçalves, the result of some sales promotion products last year tied in some cases to Christmas sales and the anticipation of the date is also a way to attract customers in times of crisis. " In a time of economic difficulty as we are experiencing today in the country, especially in the State of Rio de Janeiro, Black Friday can represent a good marketing tool and an excellent opportunity to offer promotions, "said President. According to Gautam, "given its proximity to Christmas, there is a certain risk of affecting end-of-year sales, so that discounts encourage consumers to anticipate your purchases of Christmas parties." Already with regard to profile, a survey by the online portal of the Black Friday indicates that the main method of payment chosen is the credit card, preferred by 78% of surveyed, 13% often use boleto bancário, 5% and 4% debt of others. In addition, the price is one of the most important factors for 90% of the respondents, followed by confidence in the store with 59% and freight cost co