GPA announces new partnership with Livelo

The Grupo Pão de Açúcar (GPA) signed partnership with Livelo, allowing customers of trustee of loyalty programs for customers who also use the Extra Club Rewards applications and Sugarloaf More rescue awards directly in stores of network, in an effort to gain users. According to the President of Livelo, Alexander Rappaport, you can increase by up to 20% the amount of redemptions per month. Livelo today has a portfolio of about 19 million customers, while the GPA gathers approximately 17 million of Extra Club participants and Pão de Açúcar Mais.As conversations for integration of loyalty programs began just over two months and the solution, which was developed in less than 30 days, will be available to customers from November, according to him, the solution developed in partnership with the only Extra marks will answer Livelo and Sugarloaf in the short term, but the GPA does not rule out extend the reach of the partnership to other flags. In the evaluation of Rappaport, the initiative announced will help keep the customer motivated and engaged to Livelo loyalty program, bringing rescue options that do not require the accumulation of so many points in addition to the stores.