Fini will advance Two Digits next to the Checkout

The Fini, purveyor of bullets from gelatin, marshmallows and chewing gum, was a shy attitude and unimaginative, the lack of action from a conservative marketing team and closed to the market. To make aggression, approaching the consumers shoppers, the company started by the replacement of professionals and is proving how much can grow in this category by the lack of commitment and a deranged imagination. With an integrated action of launching products, a new market positioning and an aggressive action at the point of sale the company prepares to grow double digits in revenues in 2017.
One of the strengths of the company's new Sales campaign called "Opened Smiled" that includes bringing the products in the space of the checkouts and focus on a target audience different from childish. How do you explain Nathalia Rodrigues, trade marketing manager of national brand, in an exclusive interview to the newspaper Fun News. "Today the Fini is working the new brand signature point-of-sale focusing not only on children but also on the young adult, our main target. The brand is also focusing on the placement of products in the area of thrust from the shops, "he says. For the company, positioning at the point of sale aims to explore the Fini products in three moments: impulse, resale and party.
The power of Shopper
Increase knowledge of the mark among the consumers and not consumers of category is another fundamental basis for advancement of Fini. The company sees the shopper with the power of purchasing their products. "The current positioning of the brand covers the consumer in different occasions and age groups. After all, all age groups consume Fini and the Shopper, shopping for the child, but never the child, "explains Nathalia. Fini products popular in the checkout are: dentures, bananas, gummy bears, worms, berries, kisses, tubes, tubes of citrus and strawberry Marsh twist.