Itambé focuses on Food Service

The Itambé released 4 SKUs for the Food Service, after moving the zero lactose and market a line of products with protein for retail, thus opening a new segmentation, to expand. Present in this market since 2016, the company introduced in July, your new line of milk compounds for different applications. "Are specific products for different applications: milk for ice cream, compound for baking, for use and professional. This family delivers to the applicator effectiveness more than powdered milk at a lower cost and with economy in your use. That is, it yields more and is cheaper. ", explains Ricardo Cotta, Director of new business and Institutional Relations of the Itambé, in an exclusive interview to the newspaper Fun News. According to the Executive, the compounds have different protein and fat composition. "The only one who seeks the closest composition of milk is the professional, the others have physical or chemical compositions adapted to each use.", informs.
Specific Food Service Division In 2016, the company began to operate with a Division in the area of food service. "We have segmented in order to give a more specialized service and support to the channel. Today, we have a specialized team, with knowledge of applying products and qualified to take courses on products and with our network of distributors, which is the main sales channel, "says Chowdhury. According to him, the secret to a good job in the food service is on graduation of value of services from the sale of the product. "We believe that the important thing is the solution for sale and not simply offer a product with greater packaging", says the Director. Currently the Itambé works with approximately 2 to 3 distributors in every major capital of Brazil.
Investments and projections With an investment of over R $10 million between building factories, development of new products and Division specifies for food service, bet big on growth of Itambé category in a short time. "Today the representativeness of the food service industry for the company is small, but we grew up 60% from the first half of this year compared to the second half of last year. The forecast for this second half of 2017 on the first is growing approximately 60% more. ", reveals the Executive. Among the products launched recently by the company for the category are the condensed milk and dulce de leche in packaging Bag, the latter already is the flagship of the company in food service. According to Ricardo, condensed milk, milk, sweet cream and now more recently milk compounds are products account for a large part of the turnover of the food service area.