Fathers day moves R$1,94 billion in e-commerce

Parents '' day, celebrated on the last Sunday (13/8), moved R$1,94 billion in e-commerce, high of 10.1% compared to the R$1,76 billion registered last year. The number of orders expanded 5.1%, from 4 million to 4.2 million, while the average ticket was R$462, up 4.7% in comparison with the same period last year. The data are of Ebit, company specializing in ecommerce.
"Just like in the main events of the first half-mothers day and Valentines day-the e-commerce registered a very positive performance on father''s day. For being the first of the second half, the date is an excellent bellwether for sales in the rest of the year. After this result, our expectation is children''s day, Christmas, and especially Black Friday also register a robust billing, "said Pedro Guasti, CEO of Ebit.

Monitoring the Ebit considered the e-commerce sales between July 29 and August 12.