J. Macêdo''s net revenue Grows 12.4% in 2016

The j. M, owner of the brand Owner, Sun and Petybon products, among others, closed the year 2016 with net revenue of 1.64 billion R$, up 12.4% from 2015. The Ebitda (earnings before interest, taxes, depreciation and amortization) totaled 157,700,000 in R$ year, 13.1 percent advance in annual comparison. Already in sales volume, the company marketed 821.8 tons of products last year, 6.7% higher than the result for the previous year. While the investments totaled R$ 90,500,000 in 2016, up 13.4% of 2015. According to Luiz Henrique Lissoni, ceo of j. M, the boost in sales was a result of the repositioning of brands and markets; expansion and improvement in portfolio; new marketing campaigns and launching new products with higher added value.
Investments to 2017 the company is finishing the process of gradual incorporation of 700 prosecutors before outsourced, an increase of 30% in your own labor. With the hiring, the company aims to win a team with more engagement in defending the brand, commitment and productivity on the stability of employment. The ceo of the company points out, too, that the resources used in the last year are part of the investment plan R$ the company''s 500 million quadrennial (2014-2018), concentrated mainly in the States of Bahia, Ceará and São Paulo. With an investment of 45 million R$, j. M raised from scratch a plant for the production of cakes and desserts in the country, in the State of São Paulo, in São José dos Campos. In the Northeast, the j. M has about 350 million of investments in progress R$, allocated on the modernization of a biscuit factory, mills and port facilities.