Frimesa projects revenues of R $2.9 billion

Sao Paulo-the bet of Frimesa in increasing in the market of São Paulo and in the expansion of your productive capacity is already giving results. The cooperative of pig meat and dairy should terminate 2017 with 12% and high turnover of R $2.9 billion.
The increase is higher than the 10% designed earlier this year by the Chief Executive Officer of the cooperative, Valter Vanzella. In 2016, sales totaled R $2.5 billion. "We were able to sustain a positive result and within the expected with the increase of our participation in the São Paulo market," he says.
The products of the cooperative were already sold in some parts of the State for some time, but there was still no Frimesa developed a strategy to consolidate participation in supermarket gondolas paulistas. Over the course of 2017, however, strengthened sales team and has invested heavily in advertising to attract consumers in the southwest region. From there, 18% of the production of the cooperative became destined to São Paulo. The slice is equivalent to nearly half of the Paraná, which absorbs 32% of production and is the main market of Frimesa, which also sells to other States.
Vahidi estimates that 385,000 tons of products are marketed in the sum of 2017, with 2.1 million of pigs slaughtered, up 11%. "Even in the face of a market retracted, we can keep the volumes traded," notes. Of the total, the dairy products account for 27% of sales and represent 67% meat. The marketing has focused on small and medium retail internal market, which absorbs 85% of production. The remainder is exported.
Continuity
Next year, the cooperative shall initiate investments in new slaughter of pigs in Assis Chateaubriand, in western Pará.
The plant will be able to slaughter and initial processing of 3700 head per day in 2021, potential that should be expanded gradually until 2030, while the producers should expand the units of piglets.
The inauguration of the foundation stone of the unit was scheduled for last week, but was postponed in light of the heavy rains that hit the region. A new date will be set.
With this, the total capacity will present Frimesa 6900 animals per day to 22000 heads in 2030. "The increase of this scale of production will enable greater penetration and investment in communication", estimates.
The project''s budget of $950 million, being R R $400 million to be applied in the first stage of the project.
Along 2017, the cooperative invested R $70 million in improvements in industrial processes. For 2018, no investment plans in addition to those required for the new drive. "We will continue focusing on selling products with higher added value," Vahidi.
The prospect is a 10% growth in sales for the next year. The projection is in line with the strategic plan of the cooperative, which provides for an annual growth of 12% in the coming years. "Our challenge is to achieve this goal in a sustainable way". "We''d like to be in 2030 among the four major food companies of Brazil", the Chief Executive Officer of the cooperative. Today, the Frimesa is the fourth largest in the slaughtering of pigs-the largest in the State of Paraná-and is among the 15 largest in the dairy sector.
Part of this growth strategy also passes by adding value to the services and improve the relationship with retailers. "The challenge is to increase the distribution and maintain constant quality. So, let''s invest in three distribution centers ".
The Frimesa is a central receiving raw material (swine and milk) for 4500 processing integrated producers of five affiliated cooperatives and is 40 years in the market.
There are six units, being two and four milk processing-with a capacity of 850,000 liters a day, one being in the State of Santa Catarina.