Love to pieces Advances in supermarkets

From February, the supermarket chain Pão de Açúcar spends to market the line frozen confectionery Delights Love to pieces. The partnership includes two flavors, Black Forest and Pineapple with coconut. "The frozen cakes market is small, so we''re very optimistic about the sale of Frozen Treats at Sugar Loaf. Our expectation is to grow 5% in the total volume of sales by the end of the year. "says Katia Velletri, corporate sales manager of Love to pieces. For the second half, the brand intends to expand sales in more stores in other flags of Grupo Pão de Açúcar and even in other super and hypermarkets. The partnership with the Sugarloaf began more than ten years, with Easter eggs, colombinas and Christmas pudding began to be sold in the seasonal periods, and now the Frozen Delights complement the product portfolio in 30 stores in the greater São Paulo.