Amazon launches new own-brand foods

After causing an uproar in the middle with the opening of retailer Amazon Go, opened in December in Seattle, in the United States, the American giant continues investment in food retail. This time Amazon has strengthened its brand strategy with the launch of a range of foods marketed with the name Wickedly Prime.
This brand portfolio includes snacks, appetizers and dried fruit. In the summer of last year, Amazon released the coffees Haapy Belly and the papas Mama Bear. Sells a brand of detergent (Presto!), all available only to prime customers. The inclusion of the word prime is the great novelty of this new bet that displays clearly the origin of the product on the packaging.