Facilitate business apps at the Olympics

São Paulo-about to move R$ 2.6 billion during the Olympics and Paralympics, the tourists who pass by Rio de Janeiro must find a mesh of services much more prepared-and also connected-than that existing two years ago, during the World Cup in the country.
According to the tourism company of the Municipality of Rio de Janeiro (Riotur), 1 million visitors must land in the city to participate in the sporting mega event: most (650,000) will have other Brazilian States as origin, but about 350,000 tourists are foreigners-something that has stimulated the appropriateness in different segments of the provision of services.
The 99Táxis is one of the companies that live the moment. "We''re going to have more than 1000 bilingual drivers", reveals the public relations manager of the intermediation of application racing, Richard Kauffman. The expectation of 99 for the event is ambitious, since they wait at least 30000 daily racing more than the volume observed in the normal period. "The idea is that you can ask drivers who speak English or Spanish by the application", says Kauffman.
According to the company, even registrants who only speak Portuguese should be better prepared for the event. "We have partnered with Google translate to train these drivers," says the Executive. Held in may, the action picked up during a month a daily average of 150 professionals, which assimilated English basics. Similar concern was demonstrated by the '' competitor '' Uber, which joined forces with the app Duolingo language with a similar purpose.
The huge importance of service applications during the games also encourages greater efforts on the part of the telephone companies: clear and TIM, for example, prepaid packages prepared exclusively for foreigners, including even trilingual service.
The availability of signal also has gone through changes: TIM-itself considered the provider of 4 g more unstable according to OpenSignal-was considered to be the most reliable provider in Rio by gauging Global independent Wireless Solutions, offering 87% availability in locations that receive events and 78% in the main tourist points, followed closely by Claro (86% in the locations of the games and 79% on postcards). Alive (83% and 66%) and Hi (73% and 55%) also had their services measured. The regions of Copacabana and the sambodromo are best met.
Leases
According to the IHS consultancy Markit report, the Olympic Games in Rio de Janeiro were the main responsible for the slower contraction observed in the business activity index (PMI) for the service sector. "The slowdown was partly due to the increase in new jobs both in financial intermediation [Exchange] category as in hotels and restaurants, the respondents linked the Olympics" said the company''s report.
Main induced improvement and responsible for large investments in preparation for the games ($ 10 billion over the past six years, according to the Brazilian Association of the hotel industry in Rio de Janeiro, or Abih-RJ), the hotels of the city, however, must face the competition of an application: the online service for booking shared accommodations Airbnb.
"In the event [the World Cup] from 2014 there were about 19000 ads in Rio de Janeiro, while now, at the Olympics, more than 38000 ads and more than 66000 guests with confirmed reservation to date," he said in a note to the DCI the company. According to Airbnb, reservations must generate a R$ recipe 247,000,000 in the period (in whole 2015 R$ 530 million were moved). The average price of recently practiced is 536 R$-the locations typically House three people.
Comparadora platform of prices of hotels, car rentals and air tickets Kayak, in turn, reports an average price well higher on reservations of hotels, of 1,448 R$. In the same period last year this value totaled 791 R$.
"Foreigners have less trouble to pay this value for currency conversion," says the Director of the Brazil Kayak, Kaio Philipe. According to him, the Americans are those who most rely on platform: of the ten cities more '' interested '' by the 2016 Edition of the games, seven are in the United States; São Paulo, the French Paris and Frankfurt German complete the ranking, which has New York as leader. It is estimated that there are 48000 hotel rooms available at the time.
Offline
Not only should technology companies favor the date. U.s.-based Hertz, for example, also has high expectations. According to the President of the company in Brazil, Luciano Bianchi, the forecast is 30% higher revenues, as compared to a common period. "For being a strong brand and known outside Brazil, Hertz must have featured in car rental by foreigners," says Bianchi. To meet the demand of the games the company says have increased the fleet of cars and staff. "We opened a new store also in Barra da Tijuca," he says.