Supply of frozen folds in house of shrimp

In this month of June, the traditional network of restaurants House of shrimp has invested 1.5 million R$ to double your mix of frozen products and also to bring the most sophisticated dishes. The investment marks the anniversary of 32 years of the company.
The frozen food market is a relatively new suit in the company. Two years ago the House of shrimp decided to test the frozen niche. Put a line with four flavors, all based on shrimp. The clientele''s favorite is the Bobó de Camarão.
Rodrigo''s Manager Perri explains the new initiative: "Are five frozen products and ready to be served, without the consumer having to add other ingredients". The dishes, all crustacean based lends its name to the company, are accompanied by rice and straw potatoes, cream of hearts of Palm, among other recipes. Are packages of 500 grams suggested retail price is R$ 17.90. "The new line will be on the shelves next month," he says.
The House of shrimp, says Perri, entered the year 2016 with the firm commitment to work more efficiently the self-service area. "The aim is to place our line at all points of sales. The Pão de Açúcar, Carrefour, Mambo, but we want to reach all networks inside the country, even the smallest, "he says. With the launch, predicting that sales in the frozen sector have increased by around 20% and keep this level next year. "Today the franchise line represents almost 80% of our turnover, the food service accounts for 10% and the rest comes from the self-service sector," he says.
Even being a food industry, sector that suffers less from the crisis, the House of shrimp felt the economic turmoil. "The company maintained average growth of 15% in turnover in recent years. In 2015, however, the high was at 5%, and repeat the same index in 2016, "he said.
The company is already opening up other avenues, as well as franchises and ready meals. Since the beginning of January, the company started to import an extensive line of fresh products ranging from shrimp to fresh cod, plus squid rings, fish such as pangaço and Polish Chilean salmon. "Are products imported from Europe, Alaska, China and Chile. We started with 20 tons per month and today we buy, every month, 200 tons. We hope to arrive in December with double that volume, "he predicts.
The company''s decision to explore this thread came precisely from the high demand on the part of the food service area and the lack of quality products in the Brazilian market. "We realized that there was a big demand for these types of differentiated products and quality in the domestic market. For 2017, growth in this segment should be between 15% and 20% with expansion of the service area. The flagship of imported fresh and frozen salmon is, which represents 50% of revenues, "he says.
The House of shrimp has been building in recent years to increase its market share. Last January, opened the distribution center (DC), which absorbed resources of about 14,000,000 R$ on construction. "The installed capacity is approximately 1200 tonnes," he says. About two years ago the company also contributed resources to expand the factory, located in Cotia, in the greater São Paulo.
"R$ 7,000,000 were invested in the expansion of production, which has an installed capacity of 2,100,000 of dishes per month. Currently we manufacture around 700,000 units per month, "he says. According to the Executive, in the next five years there will be no need for expansion of the company. "Today we operate in only one shift," says Perri.
The business began 32 years ago when Rodrigo Perri found himself in front of a container of shrimp to be exported to Europe and the United States and noted that the best shellfish went to customers outside. For the locals, were the second line. And for a very simple reason: as the shrimp has a high price, there was little demand on the domestic market. Offered a fair price, would increase the clientele and, as a result, would reduce the cost.
That''s how, on 12 June 1984, the House of shrimp opened his first restaurant in the Moema district, in São Paulo, where a banner announcing "shrimp at a fair price". The House had waiting on the first day. The formula worked and Perri decided to enter the franchising sector. Today there are 165 restaurants in this format and the target for next year is to open five more units.