Banana flavor of gum Bubbaloo, fever in the years 90, will be re-released

The banana flavor of gum Bubbaloo, fever among teenagers in the 1990, will be relaunched by the brand of chewing gum Mondelēz Brazil. The return of the taste, according to a statement of the brand, '' attends a frequent demand of consumers '' demand.
"Bubbaloo Banana scored both the generation of the time that is remembered and requested by consumers. In addition, we have the opportunity to dialogue with a younger audience, who still do not know the product, "says Felipe Michelotti, Marketing Manager of Brazil Mondelēz gum.
On the website of Youtube videos, you can watch the original advertisement.
Released in 1991, the banana flavor became a sensation because, besides being a different flavor, had a campaign that drew the attention of the young audience by bringing, to the rhythm of the song "Day-o banana boat", "Nothing tastes better than a banana, Bubbaloo action created at that time.
The communication plan will be focused on the digital environment, to dialogue with the target audience of the product, young people aged between 12 and 17 years.