Vodka and Rum on high against the Market

Due to the economic situation of the country, the market of alcoholic beverages has been showing a retraction in the year of 4.4% by volume of sales, according to Nielsen. Nevertheless, two categories can go against the tide: the rum and vodka. The fall of cachaça is 11 times less than the total basket of alcoholic Nielsen (-0.4%) and vodka 4 times ( -2.1%). The vodka category stood out in the small retail and grew 16.2%, while that of cachaça excelled in Supermarkets (10.5%). And this helped reduce the negative impact of the drop in local consumption establishments, which affects all categories of the basket.
Healthy Drinks Saw Trend
Another category of beverage basket that is gaining importance is the coconut water. According to Nielsen, 57% of Brazilians are seeking to lose weight and 78% of them are changing eating habits in order to fulfill this goal. And the coconut water has registered strong presence in higher-income households in the country, and along with mineral water and tea ready, are the only non-alcoholics still recorded growth until May this year. ? Comparing 2015 versus 2013, the volume was 40% higher category, a very significant number, "says Jamerson Alves, the Nielsen Executive for the beverage industry.