Mondelez wants to multiply internet sales by 10

The Mondelez international will invest in digital channels to boost your e-commerce. Until 2020, the candy company intends to multiply in 10 times the internet sales.
Second, e-commerce release is "a company's focus". The American food company is "optimizing existing e-commerce platforms, to convert all connection of a consumer in a buying opportunity".
The Mondelez expects the Commerce is responsible for 1 billion dollars in sales until 2020-currently, the revenues of the platform are around 100 million dollars.
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Partnerships
To achieve this volume of internet sales, the International Mondelez established two partnerships recently.
The first was with the ChannelSight, an Irish company of multi-channel shopping solutions. With "buy" buttons in the company pages, social networks and other digital platforms, consumers will be directed to the site of the nearest retailer.
In the coming months, these buttons will be applied in 25 markets, leading to more than 130 sites, retailers to purchase Oreos and Trident gum.
The second partnership was established with the Facebook. The goal is to create video content and boost the sale of snacks online.
"The companies will work together to innovate around two of the fastest-growing behaviors on social networks: video consumption and trade by mobile platforms", says a statement.
In this way, it can capture data on the efficiency of each of the platforms, relationship with consumers and which leads to the closure of a purchase.
Fall in consumption
In the first quarter of 2015, the Mondelez International recorded net income of $ 324 million, almost double (98.8%) of the result presented in the same period of the previous year.
However, reduction of 10.2% to $ 7,76 billion, up from $ 8,64 billion. In the last quarter, sales dropped in almost all the segments, with a fall of 17% in Europe, Middle East and Africa. In North America there were high of 0.9%.
With the weakening of consumption, the Mondelez and other food companies are under increasing pressure to improve profit by cutting overhead, closing underutilized factories and focusing on basic products.