Groovy invests in the Premium segment of rice

In black and gold, the packaging of the product, made by designer brand, Romulus Queiroz, conveys the idea of a special, sophisticated product. '' To the identity of the Premium product use muted colors, leaving the packing with exquisite air, differentiating at the point of sale of the most popular products, '' explains Romulus
With approximately 96% of whole grains, compared to white rice 1 type, the high quality of the product is possible through the process of peeling.
"When we launched the brown rice in 2013 we were surprised with the demand. Consumers are opting more and more for more nutritious products. With that, we decided to include the Premium grain to the portfolio in order to please the client increasingly multifaceted, "says Felipe Lantimant, Marketing Manager of the company.