Sadia brings to Brazil the Chicken Bites in two flavors

Sadia brought to Brazil in the limited edition chicken fingers Healthy Chicken Bites, released as the official aperitif of the Brazilian team. The product is made with a special flour. Will be marketed two versions of snack: traditional barbecue sauce and crunchy to the sauce. The packaging has a tapered shape and can be used to serve the product after the preparation.
The Chicken Sound Bites is already marketed in the European market, with an emphasis on Italy. The launch follows the new strategy of the BRF, company owner of the Sadia brand, to bring to Brazil products that make success in foreign markets where the company operates. With this, the brand recognizes the opportunity to get closer to their consumers and raise its market share of breaded, encouraging a new occasion for consumption.