BUNGE REVITALIZES OILS PACKAGING

From this month, Soya and soya-bean oil to salad special oils line can already be found in new packaging at the points of sale of all Brazil. "The oil is a strategic category for Bunge. In 2013, according to Nielsen data, gain market share with Soya oil, surpassing 28%. Already on line, we jump from 27.8% Salad to 29.5%. Therefore, we invest constantly in innovations. The revitalization of Soya oil and packaging line salad is part of that process, whose focus is to expand, increasingly, consumer preference, "says Sérgio Mobaier, marketing director of food ingredients & Bunge Brazil.