Pullman launches cupcake Minix

The Pullman brand of Grupo Bimbo, the world leader in bakery goods, presents the new Minix to the concept of homemade cake for us monoporções tastes delicious Chocolate and Carrot with Chocolate icing.
With innovative and differentiated packaging format, the Pullman broadens its portfolio with a completely new product in the market. From the second half of October, consumers may find cookies, ideal for enjoying anytime and anywhere.
Cute and precocious, Minix brings that sense of handmade cake with soft texture. "This announcement allows us to work with individual portions in a niche market does not work on large-scale retail, which are the homemade cake." says Camilla Gravina, category manager.
To support the launch, the brand has developed a communication strategy with materials of unique selling points. The cookie will be available in individual packages of 80 grams, with two units of 40 grams each.
Minix can be found in the main supermarkets, bakeries and convenience stores across the country.