Docile features special packaging

Docile takes stake in largest candies in the world, the International Susswaren Messe (ISM) in Cologne, Germany, to announce the news of 2013. Among the new features is the Docile special packaging line, which features unedited format and thematic illustrations. The flexible packaging have a special cut and unique designs, the new attention by the vibrant colors and creativity. With the design and implementation of the Agency Braind, packages feature an irreverent and sophisticated layout. To get that result, Docile invested in an imported equipment, unique within the segment in Brazil.
For the launch of the new packaging line, Docile chose a varied mix of products. The bullets of Blackberry jelly, Teddy bear and Denture DociGummies line won the 100 gram packages. The chicle Zoah stuffed ball! can be found in packages of 55 grams. The tablets are packaged in special packaging of 70 grams. Another feature of the line are the versions with front window on the packaging, that enable the visualization of the products.
According to Ricardo Ha, Director of purchasing and marketing, with the launch of special formats, Docile "bet in a new packaging line in the market with focus on the desire of consumers who search on our products novelty and uniqueness". The Commission notes that the packaging model is versatile, allowing thematic creations for holidays such as Easter and Christmas.