Nutella now in 3-pound packaging

Ferrero invests in the food service segment and presents a 3-kilo package of Nutella hazelnut cream.
In partnership with Smollan iTrade, an international retail solutions company, the brand started a seasonal campaign focused on visits from promoters specializing in bakeries and confectionery so that professionals know and benefit from the new version of the product for medium and large scale productions.
The action aims not only to encourage direct sales from its e-commerce, but also to bring this potential audience together through the distribution of gifts, such as Nutella miniatures, and also the availability of recipes that can be used for the creation of new products by establishments.
The product is packaged in a white plastic bucket.