New brand concept

Fleischmann, a brand of blends for cakes and yeast, presents its new positioning, which includes adequacy of strategy, communication and visual identity.
According to the manufacturer, the aim is to encourage consumers to prepare recipes for bread and cakes.
The packaging of the products were recreated and received changes in the logo, to favor reading. The background band, which highlights the flavors, gained a more closed yellow tone and the images were made with real products.
The new visual identity also has a QR Code on the back, where you can access preparation tips and recipes.