Esfrebom redesigns sponge packaging

Launched in 2019 by Bettanin, the EsfreBom Diamond sponge has been redesigned. Faced with the consolidation of the premium sponge in its category, Aguinaldo Fantinelli, General Manager of Bettanin, presents a new moment for the product in the market: its revitalization.
''EsfreBom Diamond has proved to be a differentiated sponge in the hands of those who have it, and we feel that now is the time to highlight this to the market and consumers. Through in-depth research work, our product is ready to gain even more prominence in gondolas and homes,'' he says.
EsfreBom Diamond now follows a new pattern of colors, including shades of the brand, such as silver, purple and tiffany green. To emphasize its main attribute, synthetic diamonds, the product now has a leaked illustration in the shape of the diamond itself, which allows the visualization of the abrasive blanket.
Other changes, which will ensure prominence on shelves and online platforms, are the increase in the typography of the Diamond name on the packaging, the arrangement of explanatory texts, with more contrasting backgrounds, outline and inclusion of icons for more dynamic reading, and the greater emphasis on the main claims of the sponge: 'makes more foam', 'lasts more', 'easy clean', 'more sponge for you' , in addition to the information of silver ions – formula patented by Bettanin in the category of sponges, whose benefit is 'eliminate 99.9% of bacteria'.
Thinking of the greater comfort when washing dishes, EsfreBom Diamond had a slight reduction in its thickness, but still remains with a size 20% larger when compared to the Sponge EsfreBom Multipurpose Unitary.
EsfreBom Diamond can be found in economical packaging containing 3 units or in unit version.
With display boxes that follow the same communication standard established by the redesign of the SKUs, the sponge promises prominence in the gondolas.