ODD dishwasher is back

The ODD dishwasher returns to shelves and the media after 21 years, in a campaign signed by the Agency3. The brand, which was part of Procter&Gamble's portfolio, was acquired by Limppano, responsible for relaunching the product.
With the concept "Pra Sua Vida Rendd", which plays with the repetition of brand letters, the campaign highlights the high performance of the product.
The purpose of the communication is to show that ODD yields so much that it makes the consumer's life render as well. There are four films, in addition to digital pieces and point-of-sale materials, with broadcast on Closed and Open TV.
For Cláudia Bandeira, Limppano's marketing manager, trust and income are values that will be reconnected to the brand in this relaunch. "Odd's return to the media, evidencing its values, will bring back the old consumers and impact new ones."
The ODD brand was purchased by Procter & Gamble's Limppano in January last year. Limpanno was based on research pointing out that, although out of the market, the product still had a recall of 58% with the public throughout the country, and 68% if considered consumers over 37 years of age.