Nestlé Sour Cream undergoes rebranding

Nestlé Sour Cream gains a complete renewal in its visual identity, inspired by attributes such as creaminess and versatility
The branding and design project was developed by CBA B+G and is now present in all packaging and communication, highlighting how the product can be the special ingredient for the preparation of various recipes, sweet and savory, far beyond its traditional use.
"Absolute success in Brazil for more than 80 years, Nestlé Cream is a reference not only in the category, but in Brazilian cuisine. This new project reinforces and maintains this connection with the public, but also helps consumers discover new uses and choose the ideal version for each type of dish", explains Luis Bartolomei, CEO and head of creation of CBA B+G.
For the development of the new identity, the agency was based on the indications of the consumers themselves who pointed out as the main perceived characteristics of Nestlé Sour Cream, its creaminess and versatility.
Based on the first insight, the packages now present an indication of creaminess on a scale based on drops (the more drops, the higher the creaminess). Reinforcing the second point of versatility, packaging gains greater quantity and quality in the label information, exploring different recipes and bringing a QR Code that takes the audience to a special page with content and culinary tips.
In addition to the presence in the traditional versions of Nestlé Sour Cream, the new branding project will be applied throughout the portfolio of products involving the brand.