Line tv debut

Sustagen, a brand of food complementation, developed the first campaign of the Adults+Fit line.
The communication, created by the agency BETC / Havas, aims to present products aimed at people over 40 years, launched in May.
With the concept "New Sustagen Adults+ Fit. The complement of their daily life", the film shows the routine of a couple who seek to perform physical activities and get a balanced diet.
The campaign includes 30" video for open and closed TV, as well as parts for the brand's digital channels.