All Meat Refrigerator has new visual identity

All Meat, a brand of Frigoríco BJP, located in the municipality of Várzea Paulista (SP), is launching its products with a new visual identity. The project was developed by Cryovac Studio.
"Taking into account the target audience and the briefing, there was a need for a renewal in the All Meat logo to take the weight generated by the area in black," says José Macedo, Supervisor of Arts and Clicheria studio.
The visual identity was crafted with black, silver and logo red. "This combination, plus the graphics, refers to a premium product," macedo explains.